As a Lebanese American, Sam understands the corporate culture of North America while still relating to the Lebanese culture. Having worked for corporate America for more than 25 years has given Sam the business acumen to open doors to both ethnic and mainstream America. An accomplished FMCG international food agent and consultant, Sam’s vast expertise is widely sought in marketing, branding, and distribution in the FMCG retail industries. He is also an internationally recognized speaker. Sam’s clients are owners and operators from small family-run businesses to big names. In 2021 Sam completed his WSET I study (Wine Spirit Education Trust accreditation) and WSET II LEVEL. Sam also is FSVP certified (foreign Supplier Verification Program) by the FDA.